Is there a local celebrity, well-known personality, or local expert in your community that believes in your cause and can speak to it? If so, plan a guest speaker event.
Invite the community by advertising on social media, print media, email, and direct mail. Encourage your own supporters to share the event with their friends and family. Charge a flat entry fee or suggested donation for attendees.
We’ve seen hundreds of organizations plan 5ks and marathons using our platform. One of our favorite options is taking the concept of a 5K or marathon and mixing it up so that more people can participate. That’s what I’m a HIPpy did with their Leap into Action fundraiser. They invited participants to move their bodies in any way: walk, run, bike, roll, or anything else!
That being said, you don’t want to just put out a Tweet and Facebook post and call it a day. As we mentioned at the beginning of this guide, throwing a post out into the fray doesn’t automatically elicit thousands of donations, no matter how much brand recognition and love you have already.